Makeda Mays Green

SVP, Digital and Cultural Consumer Insights


Makeda Mays Green is Senior Vice President, Digital and Cultural Consumer Insights at Nickelodeon. In her role, she evaluates the most effective ways to reach diverse target audiences through innovative research methodologies across Nickelodeon’s platforms. Previously, she served in a leadership role for the Education & Research, Digital Media division at Sesame Workshop (the creators of Sesame Street), where she examined the potential of current and emerging digital media platforms to provide quality educational material to children and families. She has delivered several keynote addresses, headlined at numerous national conferences and guest lectured at Harvard University, New York University and Temple University. She is the author of Makeda: Moving Up in Media and has appeared on The Learning Channel,, and Good Morning America Now. Green is also a proud advisory board member of Raising Good Gamers, an initiative developed to create positive change in the culture and climate of online video gaming for youth; Determined to Educate, a non-profit designed to support underserved youth through mentoring programs, and 100 Billion Meals, a global effort to end acute hunger and food insecurity. She holds a B.A. from Wesleyan University and an M.A. and Ed.M in Psychology from Teachers College, Columbia University. Green resides in Stamford, CT with her husband and three children.