Markus Witt (Babbel) and Deborah Quazzo (GSV Ventures) on Learning a New Language Just with an App at the 2021 ASU+GSV Summit.Language learning apps have attracted millions of users over the last ten years. They have re-shaped the way we think about language learning and made it more accessible for everyone. But are they the silver bullet that allows learners to fully achieve their goals? Are there limits to the role apps can play in language learning and if so, what does that mean for app developers today? Babbel is the world’s best-selling language learning app. Markus Witte is its co-founder and executive chairman. In this talk he explores the benefits and limitations of the product category his company all but dominates.