Yu-Ling Cheng

Parents as Allies Director


Yu-Ling Cheng is an entrepreneur, marketing strategist and community connector. She serves as the ambassador and marketing director for the nonprofit media site Kidsburgh.org and leads the “Parents as Allies” initiative focused on deep and authentic family-school-community engagement. She is also the co-producer for the international learning festival Remake Learning Days and CEO of the luxury handbag company Sandra Cadavid. Her work includes advocating for relevant and equitable learning opportunities for kids, creating compelling stories that celebrate the inspiring work happening across communities by youth and families, and supporting women from under-resourced communities. Yu-Ling is a regular Kidsburgh guest contributor for KDKA-TV and previously produced Trying Together’s UnConference professional development series for childcare educators, taught as an adjunct professor of arts marketing at the Heinz School of Policy at Carnegie Mellon University and spent nearly a decade leading marketing and earned revenue initiatives for the Pittsburgh Symphony Orchestra. Yu-Ling currently serves on the Avonworth School Board, Pittsburgh Cultural Trust marketing advisory committee and Pittsburgh Ballet Theatre School committee. She holds degrees from The Wharton Business School at University of Pennsylvania (MBA 2009), New England Conservatory (MM violin, 2002), and University of Washington (B.S. economics, B.A. music, B.M. violin, 2000).