Ulrik Juul Christensen is the CEO of Area9 Lyceum which makes digital infrastructure for advanced educational technology products and platforms. He is a medical doctor by training, but he has spent the last 25+ years developing education technology from interventional reading for K-4 students, over adaptive and personalized learning—t0 retail staff, medical doctors and patient simulators. His primary interests are pragmatic approaches to making blended, multidimensional learning designs work in real life and at scale, as well as intelligent technologies to get computers closer to better facilitate learning when learners cannot get help from teachers, tutors or peers. He is on the boards of numerous companies and institutions incl. the Technical University of Denmark.