Simmy Ziv-el

Chief Strategy & Business Development Officerr

Finetune, A Prometric Company

Simmy Ziv-el has been an Executive in the Education Industry for over 30 years.  In 1991 he founded Discourse Technologies, the first technology-based classroom Formative Assessment system. Later when the company was acquired by ETS he joined as Executive Director of Business Innovation focusing on international markets.
After 12 years he joined ProExam as Vice President of Corporate Development and helped lead the merger into ACT where he became the Vice President of ACT International. He was the ACT Executive Sponsor for PISA 2021’s Innovative Domain Assessment on Creative Thinking and represented ACT at meetings of the OECD-PISA Governing Board. In 2020 he joined Finetune  as Chief Strategy & Business Development Officer and played a key role in Finetune’s entrance into the AI field, including the creation of Finetune Generate® that uses advance AI in the creation of original test items. Since Finetune merged into Prometric he has continued in his Finetune role while helping Prometric’s partners in the USA and around the world benefit from the latest technologies which benefit students and workplace professionals. Simmy holds a BA (Honors) degree from the University of the Witwatersrand in South Africa and is a graduate of the Kellogg Management Institute at Northwestern University.