Rob Cohen has spent his career leading some of the most iconic companies in EdTech. Rob began working for The Princeton Review while in high school and co-founded The Princeton Review’s largest franchise network. Rob was 2U’s founding CFO and later its COO and President, where he was integral in growing the company from inception to sale. He currently serves as a board member or advisor to 2U, Stride, LearningMate, Kidz2Pros, and Genius Academy. He was formerly a board member for The Princeton Review and Straive. Rob has also advised companies like Trilogy Education Services and Zybooks. Rob attended Princeton University.