Kerry Tucker

Chief Marketing and Franchise Officer

Kerry Tucker is the Chief Marketing and Franchise Officer of, the kids entertainment studio creating global franchises from the YouTube stars and characters loved by Generation Alpha. Specializing in inspiring kids through digital-first content and sparking their imaginations with products ranging from toys to toothbrushes, Ms. Tucker oversees all aspects of marketing and franchise management for the creator brands. She is responsible for the planning of licensing, content sales and distribution, gaming, original
IP and direct-to-consumer for all of the franchises as well as the marketing of those franchises.

Prior to joining, Ms. Tucker was the inaugural CEO of Hello Sunshine, Reese Witherspoon’s media and production company, running the company from its inception. She was responsible for creating the infrastructure, business model, content strategy and brand position for the new company and executing all operations to ensure its successful launch in 2017.  Ms. Tucker came to Hello Sunshine after Hulu’s acquisition of The Video Genome Project, where she served as Chief Operating Officer, leading strategy, business development and operations. Ms. Tucker was instrumental in the acquisition of The Video Genome Project by Hulu in 2016.

Prior to her startup life, Ms. Tucker spent several years at larger companies in senior roles. She was the EVP Marketing for Victoria’s Secret. Ms. Tucker was responsible for overseeing all aspects of marketing for Victoria’s Secret and Pink brands through their 1,100 retail locations and ecommerce channels.  Ms. Tucker honed her marketing and merchandising skills while serving in various executive roles at Martha Stewart Living Omnimedia. As SVP Marketing, Media & Merchandising, she oversaw the lifestyle brand’s robust branded integration business and licensing efforts with major retailers.