Katie Camacho Smith is a seasoned professional with an illustrious career in digital disruption spanning over 18 years. Her journey commenced in the early days of online retail at Zappos, where she pioneered the path for online purchases when it was still a novel concept. Katie transitioned through various roles throughout her career, leaving impactful contributions at each step. At RetailMeNot, she navigated the landscape of coupon aggregation, revolutionizing how consumers approach their purchases and saving them money.Currently serving at the forefront of TikTok, where half of the U.S. population spends a movie-length duration each day for learning and discovery, Katie holds the position of Head of Education, Nonprofit, and Government—a testament to her passion for the public sector. Beyond her professional endeavors, Katie, as the wife of a black Jamaican police officer in Austin, Texas, and a mother of two daughters, brings a unique perspective to her work. This perspective fosters authenticity and connections within the community.Katie collaborates with over 500 brands in her current role, facilitating their success on the TikTok platform. Her life journey is a testament to her unwavering commitment to innovation, community, and family—a narrative that continues to unfold in the ever-evolving landscape of digital disruption.