Kathy Higgins, Chief Executive Officer (CEO) of the Alliance for a Healthier Generation, is a national expert on health care and philanthropy, leading a team of nearly 100 professional staff across the nation working to make the healthy choice the easy choice for all children. Prior to taking on the role of Healthier Generation CEO in January 2019, Higgins spent more than 30 years at Blue Cross Blue Shield of North Carolina, where her roles span leading public health engagement, corporate communications, community relations, and corporate affairs. In 2000, Higgins led the launch of the Blue Cross NC Foundation. As president and CEO of the Blue Cross NC Foundation, Higgins led unprecedented growth, including the strategic investment of more than $150 million into North Carolina communities through more than 1,000 grants to improve the health of vulnerable populations, support physical activity and nutrition programs, and help nonprofit groups improve their organizational capacity. Among her many honors and distinctions, she has been named both an Eisenhower Fellow and Fulbright Senior Scholar, for which she was selected to study health care and philanthropy in New Zealand and Australia.