Harriet Seitler

Harriet Seitler

Executive VP, CBO

Course Hero

Harriet Seitler is Executive Vice President at Ed tech unicorn Course Hero.  Overseeing brand, communications, and performance marketing Seitler established the annual Student Hero Scholarship, the Covid 19 student emergency aid program and Course Hero’s partnership in Michelle Obama “Dear Class of 2020” virtual graduation.  

Prior to her role at Course Hero, Harriet was CMO at Harpo Inc, where she led the growth and expansion of Oprah Winfrey’s enterprises for over 20 years. Seitler is recognized for protecting and enhancing Oprah’s flawless record of trust over decades.  She grew Oprah.com into a $350M enterprise, and launched new businesses from podcasting to live events and e-coursework. She led the strategic shift that turned OWN into the #1 network for African American women viewers, and developed legacy impact programs such as Oprah’s Book Club, Oprah’s Angel Network, and Oprah’s ChristmasKindness Tour.

Harriet is an Emmy award winning creative marketer, who wrote Oprah's iconic signature, LIVE YOUR BEST LIFE.  

Prior to her current position, Harriet was a senior executive at both ESPN and MTV.  She built the original Sportscenter branding and developed key initiatives such as The MTV Movie Awards and MTV Sports.

Harriet is a member of Board of Directors of Leap Innovations, a leader in personalized learning.  She served on the Board of Directors of The Oprah Winfrey Foundation for five years.

Harriet holds a Bachelor of Arts and a Bachelor of Fine Arts from New York University.

Monday, August 9, 2021

BC to AD 3

Building a Mission Driven Brand

Harriet Seitler
Jessica Lindl
John Jorgenson
Derrell Jackson