Deborah Morales

Founder & CEO


Deborah Morales is the founder, Chief Executive Officer, and award-winning visionary of Iconomy Multi-Media & Entertainment. She is the long-time business manager, strategist and “iconomist” for the NBA’s 6x Champion and MVP, Kareem Abdul-Jabbar, as well as other legendary athletes. Deborah’s clients have achieved personal financial success and meaningful philanthropic impact positioning themselves within the international marketplace. Iconomy has worked with the top global brands to secure endorsement deals, speaking engagements, personal appearances, coaching contracts and consulting gigs. Deborah helps her clients make lucrative intellectual property deals including publishing agreements and generating trademarks using her clients’ names, images and likeness rights. The company also provides guidance throughout a client’s life and career by designing comprehensive estate planning, asset preservation, valuation of publicity rights and beneficial tax strategies. Deborah has managed the production and distribution of best-selling books, audio soundtracks, TV series and films. In addition to winning an Emmy for producing HBO’s most-watched sports documentary of all time Kareem: Minority of One, her other projects have won multiple awards, including NAACP Image Awards, Tellys, Emmy nominations, as well as top writing honors. In addition to being the Executive Director of the Skyhook Foundation, Deborah was instrumental in the creation of the NBA’s Social Justice Champion Award.