Benny is a pioneer in the field of mobile content and performance-based advertising. He began his career as an IP lawyer and quickly pivoted to tech as AVP for Comverse (CMVT), a NASDAQ-100 company where he established and ran the Content Management Unit for entertainment and new media solutions. After that he became an early stage tech entrepreneur, founding MyThings, a leading programmatic advertising provider. Since 2016, he served as co-founder and CEO of Inception XR, a leading mixed reality content provider. Benny is an expert in securing strategic partnerships and licensing deals with the world’s largest IP owners, including music labels, publishers, studios and brands.