Benny Arbel

Benny Arbel

CEO and Co-Founder

Inception XR

Benny is a pioneer in the field of mobile content and performance-based advertising. He began his career as an IP lawyer and quickly pivoted to tech as AVP for Comverse (CMVT), a NASDAQ-100 company where he established and ran the Content Management Unit for entertainment and new media solutions. After that he became an early stage tech entrepreneur, founding MyThings, a leading programmatic advertising provider. Since 2016, he served as co-founder and CEO of Inception XR, a leading mixed reality content provider. Benny is an expert in securing strategic partnerships and licensing deals with the world’s largest IP owners, including music labels, publishers, studios and brands.

Wednesday, August 11, 2021


Mind the Gap – Startup Nation’s Call for Urgent Creative Solutions

Dov Friedman
Roy Zur
Dotan Tamir
Benny Arbel
Dan Vigdor