Jessica leads performance marketing and brand strategy at GSV. In her role she supports content optimization, audience development, and customer acquisition for the Summit.
Jessica is a Texas native with ten years of experience in digital marketing and communications. In her former role at South by Southwest as the SXSW EDU Senior Digital Marketing Manager, Jessica oversaw strategic initiatives and campaigns for the brand across all digital platforms.
Early in her career, she honed a knack for writing and storytelling working as both a reporter and photographer for several local newspapers in south-central Texas.
Jessica is a first-generation college graduate with a Master of Business Administration (MBA) from Western Governors University and a B.A. in Mass Communications-Electronic Media, with a minor in Photography from Texas State University. Her passion is connecting people to innovative solutions and ideas that have an impact.