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The Growing Consumer Opportunity in K12

90% of kids use learning digital materials at home and 66% start by the age of 5. While the U.S. has historically lagged behind Asia in consumer education spend, the tides may be shifting. With more than 20% of U.S. families spending $2K+ of discretionary annual income on K-12 resources, it is clear that families are starting to turn to consumer digital offerings to enhance their child’s education. This panel explores the growing B2C opportunity within K-12 and its implications on business models and scale.

Moderator: Michael Cohn, Partner, GSV AcceleraTE Fund

Panelists/Participants: Vivian Shen, CEO, Juni Learning; Brian Fitzgerald, CEO, Tinkergarten; Matthew Hammersley, CEO, Novel Effect; Amir Nathoo, Co-Founder, Outschool

ASU+GSV 2019