Measure Twice and Cut Once: The Evolution of Increasingly Tailored Enrollment Strategies

Institutional leaders are facing enormous pressure to evolve their enrollment strategies to successfully compete for a shrinking population of traditional four-year students. For the majority of institutions, the key challenge is to identify the most effective methods – frequently in collaboration with enrollment management partners – to catch prospective students’ attention and to highlight their unique missions and value propositions. With limited marketing budgets, there’s little room for experimentation and failure. This panel brings together the perspectives of institutional leaders and enrollment enablers to discuss the forces at play over the next few years and how institutions should tailor their strategies to precisely align with students’ evolving interests and expectations.