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Global Panel: Field(s) of Dreams, If We Build It, Will They Come?

Field(s) of Dreams, If We Build It, Will They Come? Using Athletics as a Research Lab Featuring Adidas

Few things are studied as obsessively as the games we play. In this era of data-powered analytics, ever more sophisticated athletic equipment and monitoring devices, and a better understanding of the science behind nutrition and fitness, we've turned the once intuitive realm of competitive sport into a high-stakes R&D lab. Join us to consider how competitive sport was so transformed, and what lessons, if any, the art of learning to improve athletic performance offers us to improve society beyond the field of play.


Andrés Martinez, New America Foundation Future Tense Editorial Director, professor of practice at the Cronkite School of Journalism at ASU


Michel M. Crow, President, ASU

Mark King, President, adidas North America

Karen Crouse, New York Times sportswriter

ASU+GSV 2018