The Invisible University: When AI Can't Find You, Students Won't Either

Beth Hollenberg, CEO of Everspring, and James Moore, Director of Online Learning at DePaul University explore the invisible university at the 2025 ASU+GSV Summit. Today’s students are AI-natives: 93% use it for decisions and 50% rely on it as their main information source. If your marketing doesn't “speak AI,” you're invisible to half your potential students. Your website is no longer the discovery point—it's the "last mile" where students validate what AI has already told them about you. The challenge? Maintaining your authentic brand voice while standing out in an increasingly AI-powered world.This session shares how a leading business school highlighted the exceptional outcomes and attributes of a flagship program to create a strategic digital presence that highlighted those features in AI-powered search.