Phil Hill (@PhilOnEdTech) is Publisher of the On EdTech blog and General Partner at Phil Hill & Associates. Market Analyst. Craft Beer Connoisseur. Dad and Grandpa. These are just a few of the hats that Phil Hill wears.Phil is a lifelong learner who transitioned to educational technology consulting after working in the engineering field for many years. Consulting was a natural fit for him, as he has a unique gift for providing practical, thoughtful advice, and he isn’t afraid to ruffle a few feathers. He is notorious in the EdTech world for his ability to spot and describe major trends and implications for the broader market, and his unique graphics and visual presentations have been widely used in the industry.Previously Phil was an independent consultant and worked with numerous clients, including Western Governors University, California Community College System, UCLA, Bournemouth University, Lumen Learning, Coursera, multiple investment firms, and others.In addition to On EdTech, Phil has written for EDUCAUSE Review, Inside Higher Ed, and the Washington Post. He has also been interviewed and quoted at National Public Radio, Inside Higher Ed, the Chronicle of Higher Education, the New York Times, Buzzfeed Education (10 Ways to Tell If Your LMS Is Cheating on You!), and Washington Business Journal.