Michelle Froah

Global Chief Marketing and Innovation Officer

Educational Testing Service

Michelle Froah is the Global Chief Marketing& Innovation Officer at ETS, the largest private educational assessment,measurement and workforce organization in the world serving nearly 50 millionpeople each year across 200 countries and territories. She is responsible forbuilding the ETS brand, marketing and innovation globally across enterprisefunctions, product innovation, business marketing and community engagement.Michelle leverages her extensive global experience in building brands and drivinggrowth across industries as prior to joining ETS in 2023, she served as SeniorVice President of Global Brand & Marketing at MetLife and previous to thathas had senior roles leading marketing, sales and operations functions acrossthe globe for Samsung Electronics America, Kimberly-Clark, and Procter &Gamble. Michelle contributes to the industry by serving on The MarketingSociety board as Co-Chair and Fellow, Brand Innovators Advisory Board, ANA CMOGrowth Council and Rye Art Center board.