Martin Herrick
Head of Growth
Clasp
Marty Herrick is an experienced leader in Higher Education and Higher Education Finance, currently serving as the Head of Growth at Clasp. With a career spanning over 18 years, he has worked extensively in both higher education administration and finance, focusing on outcomes-based financing models aimed at improving student access and affordability. Before joining Clasp, Marty served as the Vice President of Enrollment at Avila University, where he was responsible for driving strategic enrollment management efforts. He also held roles at the University of Arizona, where he further developed his expertise in university operations and student recruitment. In addition to his university experience, Marty has worked with leading Higher Education Finance companies, including Vemo Education and Outcomes Group. There, he focused on optimizing financial aid models for universities, specifically targeting underbanked student populations to reduce out-of-pocket costs. His work aimed to bridge gaps in financing for students and enhance institutional sustainability. Marty’s extensive background in both education and finance positions him as a strategic leader committed to improving access to higher education and outcomes for underserved communities.