Katie Camacho-Smith

Head of Industry - Education


Katie is the Head of Education at TikTok, working w/ educational advertisers in EdTech, Higher Edu, and Life Long Learning Brands to empower their knowledge of the TikTok platform. She manages a team of Brand Solution Managers & Customer Solution Managers in the Education vertical at TikTok.Katie has over 17+ years of experience in digital marketing and has worked at digital disruptors such as Zappos, RetailMeNot, and now TikTok since 2020. She is excited to merge TikTok's highly engaged, ready-to-learn audience to bring together the future state of Education.