Judy Goldstein

SVP Public Relations Communications & Planning


Judy Goldstein, Senior Vice President of Public Relations, Communications and Planning for American Student Assistance® (ASA), has more than 30 years of experience in the education sector. Judy believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on career and education pathways. Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She is known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions. Judy most recently served as the SVP of Marketing at MSI information Services (a media company), and previously worked at Pearson Education, where she spearheaded a marketing communication strategy for Pearson North America and directed an operational project management office. She has worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing. Most recently, Judy joined ASA in January 2020 to galvanize ASA’s mission to change the way kids learn about careers and prepare for their future. At ASA, Judy spearheads the company’s thought leadership and strategic communications strategy as well as managing a central project management office. Judy holds degrees in Journalism & Graphic Design from Pennsylvania State University.