Jose Ferreira

Founder & CEO

BookBaker

Jose began his career in product at Kaplan Test Prep, where he led a company-wide effort that created the modern Kaplan course. In 2007, Jose founded adaptive learning pioneer Knewton (acquired by Wiley), which combines AI and psychometrics to generate unique content pathways for tens of millions of students and turned adaptive learning into a staple of all the world’s digital curricula today. Most recently, Jose was the Founder/CEO of Bakpax (acquired by Teachers Pay Teachers) which uses AI to read and auto-grade homework for +100k teachers. He has been featured countless times in the press and is one of the world’s leading experts in AI-powered edtech product development.