Bob Moesta

Bob Moesta is an influential entrepreneur and innovator known for his groundbreaking work in the field of Jobs-To-Be-Done (JTBD) theory. Born with a curious and analytical mind, Moesta has dedicated his career to understanding and solving customer struggles. He has started 8 companies and is currently the co-founder of the Re-Wired Group and served as its CEO & President, helping companies of all sizes unlock hidden insights and create successful products and services.Moesta's expertise lies in discovering the "job" customers are trying to accomplish and designing solutions that effectively address those needs. He has applied his JTBD framework across various industries, revolutionizing how businesses approach innovation and marketing. Moesta has empowered organizations to make customer-centric decisions that drive real growth through his workshops, coaching, and consulting.Recognized as a thought leader, Bob Moesta has co-authored the books Demand-Side Sales 101 and Learning to Build and shared his insights at numerous universities, conferences, and events. His passion for understanding customer motivations and experiences continues to inspire others to adopt a Jobs-To-Be-Done mindset. With his relentless pursuit of understanding what drives customer behavior, Bob Moesta has become a guiding force in innovation and customer-centricity.