Currently heading the Corporate Communications & PR function across PW Group. An communications leader, Alifiya has been a journalist and a writer for 20yrs, during which she closely tracked the Education and Edtech ecosystem. She has worked with some of the country's top media houses like The Indian Express, The Hindustan Times, The Ken, DNA, Mid-Day and so on. Her stories have not only won her several journalistic accolades and awards but even led to policy changes by the government that positively impacted a much larger population of students. At the heart of it all, she is a story teller. She believes story telling is the most powerful way to put ideas into the world.