Jørgen Knudstorp

Jørgen Vig Knudstorp is the former CEO & President of the LEGO Group (2004-2016) and Executive Chair of the LEGO Brand Group (2017-2023). Today Jørgen holds a number of non-executive director posts. He is a member of the board of directors of Starbucks Coffee as well as IMD, the international business school based in Lausanne, Switzerland. Jørgen currently also serves as Deputy Chair of the LEGO Foundation, KIRKBI Education & Learning, and BrainPOP Education; organizations supporting children's development and learning. From September 2023 through September 2024, he served as Special Partner to the LEGO Brand Owner Family, KIRKBI Group, the holding company for LEGO Brand and the LEGO Group, which is, among other activities, responsible for brand and business development. Jørgen was previously a non-executive director of Merlin Entertainments which operates theme parks and attractions globally (including LEGOLAND parks)Jørgen is also a partner and executive advisor to the Palo Alto-based venture firm Innovation Endeavors. Prior to his roles in LEGO Group leadership Jørgen was a McKinsey consultant. Earlier, he had an academic career, and pursued a PhD in business & economics, and spent a couple of years working as a kindergarten teacher. Jørgen has a lifelong passion for learning and seeing people grow through education.