Susanna Pollack is a cross-sector leader, public speaker, and social entrepreneur. Susanna is the President of Games for Change and the annual Games for Change Festival, dubbed “the Sundance of video games.” She has initiated dozens of programs to advance the games and immersive media for good sector serving clients such as American Express, Verizon, AARP, United Nations, Epic Games, Carnegie Foundation, and more. In 2017, Susanna launched XR for Change which builds a community of practice around radical new ways to improve lives using immersive technologies.As an Executive Producer, Susanna spearheads impact media projects, bringing together award-winning creators with mission-oriented organizations. Current projects include The Morning You Wake, a partnership with renowned studios Archer’s Mark and Atlas V as well as Princeton University’s Science and Global Security Department, Oculus, and MacArthur Foundation. In 2015, she launched the G4C Student Challenge with the NYC Department of Education, which is now a national game design program that reaches 10,000 students annually, especially underserved youth. The program has attracted partners such as The New York Times, NYC Mayor's Office, ACLU, General Motors, National Geographic, and more. For Verizon, she led the development of an XR Hackathon program that is being rolled out to 20 Verizon Innovation Schools over the next 2 years.Prior to Games for Change, Susanna worked across both the commercial and public sector. This experience includes various senior positions at BBC Worldwide Americas, such as SVP of the US television distribution division where she led a team of 20 to raise $50m annually. She was also SVP of BBC Children’s.