Obi Felten is the founder and CEO of Flourish Labs, a startup combining cutting edge mental health science and technology to foster flourishing and good mental health. Our mission is flourishing minds for all, starting with college students.
Previously, Obi was Head of Getting Moonshots Ready for Contact with the Real World at X (formerly Google X), Alphabet’s ‘moonshot factory’ and innovation lab. Most recently Obi founded and led Amber, a project using brain-based biomarkers and machine learning to measure anxiety and depression.
Obi was Director of Consumer Marketing for Google in Europe, Middle East and Africa, launching and growing Google Maps, Chrome and Android from zero to hundreds of millions of users. She founded Campus, Google’s space for tech entrepreneurs. Before Google, Obi set up the ecommerce business of a major UK retailer, worked as a strategy consultant, and led eToys.com’s (unsuccessful) expansion to Germany during the first dotcom boom.
Obi is an independent director of Springer Nature, a global academic and educational publisher, and of BfB Labs, a digital therapeutics startup focused on youth mental health. She is a trustee of Shift, a social innovation charity. She is a strategic advisory board member for mental health at the Wellcome Trust, one of the largest funders of scientific research, and of Best for You, an initiative by UK NHS Trusts to improve youth mental health care.
Obi is an advocate for women, people of colour and other underrepresented groups in technology.
Obi grew up in Berlin and saw the wall come down. She has a BA in Philosophy and Psychology from Oxford University. She now lives in California with her husband and two children. She loves yoga, biking, paddleboarding, skiing (which she picked up at age 40), travelling, cooking, eating, and her family.