Kristina Williams

Kristina Williams

Founder & CEO


Kristina Ashley Williams is an educator, futurist, social justice champion and highly sought-after speaker known for her illuminating personality, subject matter expertise, and experiential design innovations. Her award-winning work in social change has made notable impact from the classroom to the boardroom, receiving recognitions from the National Association for the Advancement of Colored People (NAACP), Beyoncé’s BEYGood Foundation, Boys & Girls Clubs of America, Techstars Social Impact Accelerator and more.

As the great-great niece of Jackie Robinson, the first African-American to enter Major League Baseball, her work is not just about passion, it is legacy. She currently applies her expertise in Critical Race Theory and Human Centered Design to reimagine the future of work and play for liberated Black people. For workplaces, Williams leads the vision and execution as Founder & CEO of Unpacking, the leading online learning platform for gamified diversity training. For playplaces, Williams is the Founder and CEO of Baldwin & Simone’s an innovative hotel chain that combines coworking, coliving, and community curated for BIPOC travelers.

Williams holds two master’s degrees from the University of Southern California including a M.S. in Integrated Design, Business, and Technology and a M.A. in Teaching Social Science. Her B.A. in Sociology from Arizona State University laid the foundation for her work in socio-cultural relations. She practices radical joy as her form of resistance and for funsies she produces portrait and documentary exhibitions specialized in augmented reality. Cool right?

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