Many institutions of higher education are struggling in the current environment. Despite significant attempts to steer their institutions back to their former glory, enrollment has fallen, and funding has become increasingly difficult. As a result, excepting the elite, selective, deep-pocketed universities—whose attraction has only grown—almost all other higher education institutions need to consider how to pivot strategically if they are to build a sustainable future. Hear how the University of Tulsa has managed to buck the trends, increasing enrollment by 40% while growing net tuition revenue 20% and annual fundraising 40% to pivot strategically toward a thriving future.