The OPM business model is in trouble. What needs to happen to ensure its sustainability

As consumer research and decision making increasingly takes place online and in remote settings, it is critical for education organizations to enhance their capabilities in digital marketing, which have been turning to OPMs for support. However, marketing is one of the largest cost items on the P&L for OPMs. If done well, it can be a strategic advantage and driver of sustainable and profitable growth. If done poorly, it is a drag on profitability and growth. We will discuss the opportunities OPMs have to become more efficient in their digital marketing strategies and learnings from other industries that can help us understand what is next in this space.