After a sharp drop in enrollments during the pandemic, the flow of international students is beginning to increase—and they have more opportunities than ever. Notably, the pandemic-accelerated adoption of online learning has changed the nature of opportunities to go beyond the well-established base of international students who study onsite – opening up educational options to a new demographic of international students that didn’t previously have access. But there are challenges to serving these new markets. What are the implications for universities in a shifting global landscape?