Katie Camacho-Smith

Katie Camacho Smith is a seasoned professional with over 18 years of experience in digital disruption. She began her career in online retail at Zappos, where she played a crucial role in pioneering online purchases. Katie has made impactful contributions throughout her career, including revolutionizing coupon aggregation at RetailMeNot. She is Head of Industry at TikTok, where she collaborates with over 500 brands across Education, Technology, Sports, Media, and Entertainment advertisers. Katie's unique perspective as the wife of a Jamaican police commander for Austin Police and a mother of two daughters fosters authenticity and connections within the community. Her unwavering commitment to innovation, community, and family continues to drive her narrative in the dynamic landscape of digital disruption.